Kroger Community Rewards is a new program that links your Kroger Plus Card to a nonprofit organization. You'll notice nothing different at the register when you shop, but Heinzerling will be earning money. To "link" your Plus Card with Heinzerling, you need to register your card online at Kroger Community Rewards.

Once you are registered and have entered your Plus Card number in your account, click on "My Account," where you can designate Heinzerling as your organization. Then, simply shop as usual and scan your Plus Card when you check out. If you do not have a Plus Card, visit any Kroger customer service desk to sign up.

Kroger has designated $5 million toward the KCR program this year and hopefully each quarter Heinzerling will receive a chunk of it! Please spread this info to your friends and family so they can earn money for Heinzerling too!